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giving glow
Nivea
Saatchi & Saatchi
NIVEA’s Giving Glow redefines beauty as an act of care, transforming blood donation into a powerful symbol of radiance. The campaign highlights the authentic glow that comes from helping others, linking skincare with human kindness. By celebrating giving as a beauty ritual, NIVEA reinforces its belief that true skin health reflects deeper wellbeing — one that shines through empathy, compassion, and care for others.
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