About me
I’m a Brazilian Senior Art Director from Juiz de Fora, creatively shaped by seven years in Rio and seven in São Paulo, now based in the UAE.
I’m driven by ideas that question behavior and culture, not just sell products.
I’ve worked with brands like Itaú, McDonald’s, Vivo, Fiat, Mercedes-Benz, and Budweiser, but what truly moves me is crafting concepts and ideas that help all of us feel more human in an increasingly digital world.
Experience
FCB Brasil | DM9 DDB | Publicis Brasil | Young & Rubicam
Leo Burnett | Africa Creative | Saatchi & Saatchi MEA
AWARDS
Cannes lions 2023_Bronze__Trucss
Cannes Lions 2023_Silver__Trucss
Cannes Lions 2023_Shortlisted__Trucss
El Ojo 2023_Design_Oro__Trucss
El Ojo 2023_Directo_Oro__Trucss
El Ojo 2023_Salud y Pharma__Oro_Trucss
El Ojo 2023_Salud y Pharma__Plata_Trucss
El Ojo 2023_Contenido__Bronce_Trucss
El Ojo 2023_PR_Bronce__Trucss
El Ojo 2023_PR_Bronce__Trucss
El Ojo 2023_Film_Bronce__Trucss
El Ojo 2023_Sustentable_Shortlist_Trucss
El Ojo 2023_Producto_Shortlist__Trucss
The One Show 2024_Bronze__Trucss
The One Show 2024_Bronze__Trucss
D&AD 2024_Shortlist__Trucss
Brazil Creative Club 2024_Design_Gold__Trucss
Brazil Creative Club 2024__Bronze__Trucss
Colunistas 2024__GP_Design__Trucss
Brazil Creative Club 2024__Silver_Radio__Don't Mess With A Princess
El Ojo 2024_Bronze_Digital & Social__Don't Mess With A Princess
El Ojo 2024_Bronze_Radio & Audio__Don't Mess With A Princess
Cannes lions 2025_Shortlist__Ruby Blooms
Lia Awards 2025_Design__Silver__Ruby Blooms
Lia Awards 2025_Health & Wellness__Bronze__Ruby Blooms
Loeries 2025_Gold__Ruby Blooms
Loeries 2025_Silver__Ruby Blooms
Loeries 2025_Silver__Ruby Blooms
Loeries 2025_Silver__Ruby Blooms
Loeries 2025_Bronze__Ruby Blooms
Loeries 2025_Craft Certificate__Ruby Blooms
Epica Awards 2025_Bronze__Ruby Blooms
Ogilvy Awards 2025_Gold__Ruby Blooms
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GET IN TOUCH
Email: lud_miguel@icloud.com
Phone: +971 52 658 7951
