ludmila Abramov

Vivo, sponsor of Lolla BR 2024, launches the “Power Jaco”, a jacket equipped with cellphone charging technology powered by solar panels installed directly on the garment.

 

The brand's idea is to offer an innovative and sustainable solution, which combines comfort and freedom for people to enjoy the festival without worrying about where to charge their cell phone. 

 

At Lolla BR 2024, the jacket will be worn by the Presença Preta influencer squad, a movement activated by the brand in sponsoring the event. In total, there will be 20 jackets that confirm how technology is a great ally in building more sustainable paths for society. The action was created by Africa Creative.

 

- UpdateorDie